* Digital Body Language & Display Advertising Trends

To help you further grow your impact, influence and income we put together a Weekly Alert with the latest marketing news and insight from the market leaders.Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. Learn more>>>A series of studies have been completed on the diminishing reach and effectiveness of audience targeting with cookies. Is there an alternative to the cookie? Find out here>>>Please let us know what information you are interested in and we will send you that.
It’s just brilliant! Everything is in there. Everything that lazy marketers would use when they do not have an actual idea.
The scientists with beakers? Check. Powerful rushing water? Check. Farmers in China and a blue-collar guy with dirt on his face? Check and check. Animals and children? Double check. Words like “advancement” and “profit,” check. 
“This Is a Generic Brand Video” by footage company Dissolve features virtually every cliché a professional marketer should avoid.
Any conversation about online privacy these days is bound to create a stir.
In an industry that routinely invents more efficient and more effective ways of doing online business, it is good to hear that we are finally starting to hear the case for alternative ad targeting technologies. This is happening not only because of growing concerns regarding privacy, but also because it is starting to look like the basic ad targeting architecture is – in part – more broken than… >>>
Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Read more>>>
The Display Advertising Playbook
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you’re new to online advertising or want to improve your display performance, read our game plan for a winning display strategy. Get here the fundamentals to:
  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data  Learn more>>>

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Twitter Turns 8 Years Old: An Illustrated Video History

In 2006, people began to say a little something on Twitter through 140-character bursts of plain text. Eight years later, the users have transformed Twitter into place where you can discover new ideas, make real human connections and express themselves freely.

Millions of prolific tweeters have made Twitter an exciting, fun and powerful place to connect with others. But each of us had to start somewhere: Today they’re taking a look at some choice first Tweets — first Tweets that sparked a conversation, used imagery to tell a story, or revealed unfiltered self expression.

You can celebrate your #FirstTweet, too. Using this Tweet tool, you can look back to find your very first Tweet — or for that matter, anyone else’s. Just type in your @username, or that of anyone — your best pal, favorite comedian, a star or a president.

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