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Notify: Facebook partners with media groups to launch news app

In another step to take over more of online media, Facebook is launching a standalone app in the coming week: Notify. This application allows users to subscribe to media outlets and receive alerts when stories are published.

Facebook linked with dozens of media publishers including Mashable, CNN, The Washington Post, CBS and Billboard.

Financial Times reports that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product.

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Facebook isn’t alone, though. Google is working with more than 30 publishers on an initiative called Accelerated Mobile Pages.

Apple has also shown interest in the sector with September’s launch of its new News aggregator app.

Twitter recently rolled out Moments, a feed for mobile users to explore the top news of the moment.

Snapchat has Discover partners like Comedy Central and Vice backing it, along with its own news division.

Competition is only growing from here.

What is your opinion on that? Do you think Internet needs another news channel? Are you going to use Notify?

Do you also want your business grow online?  >> Download for free these Latest B2B Marketing Resources & Guides From World’s Premier Brands>>

Halloween-social-media

Don’t turn every day of your customers into Halloween! Do your Social Media Marketing!

While the majority of marketers today understand the importance of Social Media marketing, many still struggle with execution. Creating content that engages your customers at the right time with the right information is a challenge. Social Media is proven to be one of the most effective modes of content communication at all stages of the customer journey: awareness, engagement, conversion, retention and advocacy.

Brands are doing amazing things with Social Media as part of their marketing strategy. Yet some brands are falling victim to a number of common mistakes that are impacting their success. As the marketing landscape changes, marketers need to change the way they interact with their customers.

In order to help you avoid common pitfalls, we present the Latest Marketing Resources Guide.

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Don’t make your customers search for you! Do your Social Media Marketing right so they see you! Happy Halloween!

Tactics-for-Getting-Followers

20 Most Effective Tactics for Getting Followers on Every Social Media Channel

Social Media Marketing is a great way to tell about your brand, products or services. But Social Media works only if you actually have fans or followers.

Whenever you want to gain your first 500 followers on social media or grow an account from dozens to hundreds, these 20 proven methods for increasing your followers will help you do that.

First, I’d like to walk you through 3 basic elements that must take place in order for those 20 to work:

Be consistent. If you use any of these strategies for three weeks, and then give up and move onto something else, they won’t work. These need to be practiced consistently over the long haul to be effective. If you have limited time and resources to commit to social media, I’d recommend choosing only one Social Media Network, but perform a thorough work on it.

Know your target audience. You must know what your followers really want. What you think they want and what they actually want may very well be two different things. Take a look at your analytics to see which types of posts and content have been most popular; this is what they want to see more of.

Remain human. Please like following people. Do not only post to promote yourself. Make sure you share the valuable information that your fans can benefit from. Don’t think of your followers just as of data points.

Stay loyal to your fans. While some of the tips may seem more like social media best practices, keep in mind that growing on social media is as much about keeping your current followers as it is about gaining new ones. So always give a significant amount of attention to your existing funs and followers.

Wondering what social media channels will work best for your company? Read this article, The Top 10 Social Media Sites For Business.

Here are 20 Most Effective Tactics for Getting Followers on Every Social Media Channel (specifically Twitter, Instagram, Facebook, Pinterest, Google Plus, and LinkedIn.)

  1. Add social share buttons on each blog post, not just in your sidebar. For example, you can use this plugin for WordPress.
  1. Actively find and follow others. Don’t just count on others to find you; go out and actively find others in your niche whom you can follow and engage with.
  1. Be responsive. Posting valuable content is just one piece of the puzzle. Respond to questions, comments, and complaints in a timely and professional manner.
  1. Link to your social media accounts on Contact and About Us pages on your website. These visitors are already interested in you; give them another way to connect. Do so also in your email signature, newsletter, etc

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  1. Promote your social accounts in-store. Offer your in-store guests an incentive to like or follow you on social media.
  1. Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build connections, you can ask them to share your content with their followers.
  1. Use relevant hashtags: Use a tool like Hashtagify.me to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
  1. Every once in a while encourage your email subscribers to follow you on social media. Periodically Cross-promote your other social media accounts to your fans and followers on different channels.
  1. Make sure your social media usernames are consistent. Avoid abbreviations whenever possible. If you want people to actually find you when they search for you by name, make sure your account handles and usernames match your business name.
  1. Hold contests and giveaways. Make liking your Page or following your Twitter account a requirement for entry.
  1. Offer incentives for people to follow or like you: Offer your social media followers exclusive discounts, freebies, or coupon codes.
  1. Getting new fans often comes down to how often your content gets shared. A tool like Fanpage Karma can help you identify the most popular posts in your niche.
  1. Reshare other people’s content: Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.
  1. Become a valued member in an industry LinkedIn group: As you provide valuable insights, group members will be more likely to want to hear more from you on social media.  For more on this,  see this article 5 Smart Ways to Use LinkedIn for B2B Marketing.
  1. Post regular. Optimal posting frequency will differ between networks and audiences. Test out different posting frequencies and timing. For more on this, see The Best Time To Post on Your Social Media Channels.
  1. Post only your best photos and images. Focus on quality over quantity. It is better to have 7 posts per week with bright, clear and attractive images than 20 posts per week with unprofessional photos, that are dark or blurred.
  1. Guest blog on popular niche sites. Regularly contribute guest posts to popular niche sites and link to your social media accounts in your bio.
  1. Try Facebook’s promoted posts: Extend your reach by promoting posts that have a history of getting engagement.
  1. Be a source of trending content and breaking news: Set up Facebook Interest lists and follow leading industry sources on Twitter, and then share breaking news with your followers.

Follower count is one of those metrics that has tons of meaning—both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers stay on this task, using the tactics describes above, and the benefits from Social Media will come soon.

What about you? Have you got a strategy in place to build your social channels fans and followers? What special tactics for getting followers have you used? Has it increased your traffic and sales? We look forward to hearing your stories and insights in the comments below.

Illustration by John Holcroft

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>

Blab-Live-Stream

Blab Live Stream Hosting Tips – You Are Not Alone

Are you using live-streaming video for business? Video Marketing is a big trend right now. Therefore, a lot of companies are taking advantage of Periscope or Meerkat to promote their products or services and engage with existing or potential customers. But now there is even more engaging platform that lets you build a personal and business presence while creating community! It is called Blab.im.

Blab allows you to stream video chats via mobile, tablet or desktop. Each Blab broadcast can have up to 4 people streaming live at any given time. So it gives a host more opportunities to interact with the community directly, not just through text comments.

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An ability to broadcast video interviews via various devices is a key differentiator from Periscope, Meerkat and Facebook Mentions. Those platforms are mobile-only. And with Blab you can decide what is more convenient for you to use today: smartphone, tablet or computer desktop.

Another advantage of Blab is that with Meerkat, Periscope or Facebook Mentions just you are talking to your audience. If you want to interview someone, that person needs to be right next to you. And while you can include up to 10 people on a Google hangout, the session feels more like an interview and doesn’t provide the same high sense of engagement as a Blab. Here is the best Blab Live Stream Hosting Tip – You Are Not Alone!

With Blab 4 people can talk online simultaneously as an audience watches, comments and can switch places with one of the four video chatters. When a new video chatter attempts to join the four-person talk, the host of a Blab can choose to accept or deny entry. And as the video chat plays out, the creator can let the live chat disappear when it’s over, or hit record to save the chat for others to view later.

A nice feature is that when the chat time runs out and the moderator has to go but the audience wants to keep talking – a moderator can give hosting rights to another person. This way the community can keep interacting on the same or the new topics.

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I’m sure you cannot wait to start exploring Blab yourself now. OK, but before you go, here are 5 first steps you need to take to start creating your own Blab experience.

  1. Set up your account

The easiest way is to sign in using your Twitter account. Blab has some additional twitter integrations that make connecting with Twitter fun and easy. Just log in and you’re ready to go. If you want to change your bio or notifications, click on your photo and select Settings. The bios on Blab have a smaller character limit than Twitter so yours may have been truncated. Check it!

  1. Find people to follow

Once you logged in, follow people to receive notifications about their blabs. Finding people to follow is simple: do a search by name or look anyone up by adding their Twitter handle after blab.im/.

  1. Start a new Blab

To start a new blab, click the purple button next to your profile picture. Then give your blab a header / title and choose up to three keywords (tags). Next, set up your blab to go live immediately or schedule it for another date or time in the future.

  1. Promote your Blab

Now that your blab has been scheduled it’s a good idea to do pre-promotion and let people know about your blab.

The best way to do this is to reach out to your existing community on other social channels. Blab makes this easy to do with Twitter with the “Tell a little bird” button but you’ll have to do a little copy/pasting for other social platforms like Facebook or Google+.

Another way to pre-promote your Blab is to reach out to active blabbers and get them to subscribe to your scheduled blab and possibly share your blab with their community.

If you’re hoping to generate sales leads from your blab you may want to create social ads to specifically target your audience.

  1. After your Blab chat

Reach out to your chat audience on other platforms that you’re active on and thank them for participating.

Send your guests a link to the replay and if you took screenshots during the blab send them their photo so they can possibly share it with their followers.

Post your video and audio files on your blog and across your active social channels. Tip: Buffer recently added the ability to send videos to multiple social channels at once.

As you see, using Blab is very easy. You do not need to learn any technical information. Everything is pretty intuitive and easy to find.

Blab takes live-streaming to the next level. It is a great way to network with peers, provide value and build relationship with your potential clients.

Have you tried out Blab? What has been your experience? Please share your opinion in the comments.

A special free offer for our readers: The Latest B2B & B2C Marketing Resources from world’s premier brands >>>

LinkedIn for B2B marketing

5 Smart Ways to Use LinkedIn for B2B Marketing

Do you know LinkedIn good enough to crack the code for B2B success? Most marketers are familiar with LinkedIn basic features, but not all of them know it well enough to leverage the network for lead generation. Social selling has been around for a while, but in 2016 creating social relationships to drive business is a top priority for anyone in B2B marketing.

Want to crack the code for B2B success? Get this latest B2B Marketing Resources Guide to make sure you are using all trending tools.

With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there?

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Sure, you might accidentally catch a few falling leads, but in order to really win you need to do your own prospecting, LinkedIn style. How do you cut through the crowd of job seekers, and find the qualified people to do business with?

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In this article, we will show you 5 smart ways to use LinkedIn for B2B marketing.

1.  Enhance your company’s LinkedIn page

In order to make leads from LinkedIn, you have to be intentional. Leads don’t just fall into your lap. You work for them.

The best way is to turn your business or company page into a lead generation page. This is a course reversal from the typical company page, which shows basic information and facts about the company. Who reads that stuff anyway?

Your company page is a pipeline for LinkedIn leads to visit your actual company website.

What you can do is structure your company page in such a way that it leads up to a conversion action. The conversion action is a clickthrough to your website, either in the company description or Recent Updates.

First, use an image that gets attention or creates interest.

The header image is the first way to attract a user’s interest.

Second, create a clear and compelling pitch in your company description.

This is where many companies falter. The company description should not be a dry explanation of how much you grew, and how many offices you’ve opened. That’s not the stuff of lead generation.

Instead, you want to speak directly to your target audience, and invite them to convert.

The most important part of your company description is the first two-ish lines, because that’s all that LinkedIn displays. In order to read the rest of the description, the user must click “see more.” You’ve got to grab the user with your first couple of sentences, or they won’t read all that sparkling copy you created.

That’s the path of the user who is interested in finding out more about your company — a prospect. It’s up to you to make your company website as conversion-ready as possible.

Third, make your Recent Updates section clickable and conversion-focused.

Just in case prospects don’t click through your company website on the company information section, you want to get them in the Updates.

As long as you’re regularly posting updates, you’ll have an active and engaging feed. The best way to gain leads from this section is to post updates that are directly aimed at your target audience. You can post blog updates, link to your infographics, and share other information, but keep this in mind: You’re looking for clickthroughs from information-seekers.

2. Create a showcase page

LinkedIn created showcase pages for companies to promote individual brands that are extensions of the company.

Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page.

From your company page, click “Edit” and “Create a Showcase Page.” See complete instructions here.

Showcase pages were basically custom-made for B2Bs to better generate leads. LinkedIn writes, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. These pages are intended develop long term relationship with a specific audience.”

3. Use Advanced Search

So far, I’ve explained two inbound techniques for gaining leads. Now, I want to explain how to go out and find your prospects. They may not come find you, but you can go find them.

LinkedIn’s advanced search gives you an incredible way of identifying the exact type of people who you are targeting.

From the LinkedIn header menu, click the search people icon, and the advanced option.

Even without the upgraded LinkedIn membership, you have a great filter for narrowing down your search.

4. Search Groups

Searching for people is a very detailed and granular approach to looking for leads. It’s a great approach, but there’s another one: Groups.

A great way to find blocks of leads is to search for groups, join these groups, maintain some level of activity in these groups, and nurture leads in that way.

Simply perform a simple group search using relevant keywords.

5. Publish Content

LinkedIn has a powerful content publishing platform. When you first log in to the site, click on the pencil icon within the status update bar. You’ll be able to access a writing platform.

Write about changes to your industry, your thoughts on upcoming business legislation that impacts your niche or an article about the lessons you’ve learned as a business owner. There’s no limit to what you can write about. The idea is to showcase your knowledge. Show the B2B world that your business knows its stuff.

Tweet this:

LinkedIn members who are publishing report that they’ve experienced a lot of success.

Do you have positive experience with B2B marketing on LinkedIn? Please share with us in the comments.

Want real marketing hacks?

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Google Integrates Twitter

Google Integrates Twitter Into Its Search Results

Do you want more exposure for your business Twitter account?

Are you applying SEO tactics to your Twitter marketing? With certain techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

Also useful: SEO Checklist: 10 Ways to Boost Your Website

Especially after the breaking news of this week. Starting from August 21, 2015 Google integrates Twitter into its search results on desktops. This is bringing Tweets to Google Search on desktops, mobile devices for all English language users. So now when you’re searching on the computer desktop, Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.

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Now tweets reach Google search results. This gives businesses and marketers another way in.

Feature is now available for all English language users globally. Tweets from companies with active Twitter accounts are showing up in a carousel unit.

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Take these 5 steps to improve the visibility of your Twitter account for Google.

1. Optimize your bio, photo and link for SEO

Your profile photo, bio and link are the places to make changes and updates to promote campaigns or events. Twitter indexes your bio regularly, so any changes affect your relevancy score in search. You can use up to 160 characters in your bio section, so make the most of them.

The bio’s main purpose is to explain to potential followers what you usually tweet about and why they should follow you. Update your bio regularly to match the type of content you’re currently tweeting about.

Your profile photo / avatar is the first picture your need to upload to set your account up for success!

Here are 3 tips for a successful Profile Photo:

  • Make sure it is good quality and high resolution. Your photo should be 200 x 200 pixels for optimal loading speed.
  • Use a logo if you are a brand
  • Use a professional Header photo. Chose an image that represents your brand

Your link is the biggest call to action for your Twitter account.  You can shorten your URL to make it more trackable and user-friendly.

You can use one of these free shortening services:

Google URL Shortener

Bitly Link Shortener

2. Provide a link to your Twitter account on your website.

That mutual link does not only get you more traffic and followers, it also gives your account more authority. The more places that link to your Twitter account, the more credible a source it will appear to search engines like Google.

3. Submit your Twitter profile to popular Twitter directories

For example, you can add your Twitter to About.me and Twitaholic. This might help to catch the eye of influencers trying to increase their authority as well.

Add your Twitter account link to your blog and all of your Social Media Pages: Facebook, LinkedIn, YouTube and email newsletters.

4. Insert Google’s markup code to your website

Google offers an opportunity to embed code in your website to specify your preferred social accounts to include in search results. Take a look how Google’s social profiles are displayed in these search results.

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In addition to your Twitter profile, you should add other social profiles: Google+, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Myspace, and Tumblr. To do so, take a code from the Google Developers site  and drop it onto your website.

Also read: The Top 10 Social Media Sites For Business

5. Use keywords in all your Tweets

Put yourself in the shoes of people searching and think about why they search. What keywords they might use? What will help them to find your brand? Use those keywords and hashtags in your tweets and experiment to understand what works best for you.

Tweet this:

More News

Take into consideration another important update from Twitter. Twitter has dropped its 140-character limit in direct messages, enabling you to type up to 10,000 characters. If is very helpful to Sales when they are trying to make someone a special offer, or when Customer Service is using DMs for extended customer support. Now all these departments don’t have to send multiple messages and can just put all text in one.

Marketers can use it to take delicate discussions off the public forum, or surprise a loyal follower or a fan with a discount coupon or a gift.

What is your opinion about Google expanding Twitter into search results? Is your Twitter account optimized for SEO? Do you have any other tips for improving Twitter results? Please share with us in the comments below.

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>

book-for-leads-generation

How Writing a Book Will Help You Generate More Leads

What marketing tools is your business using? Paid or organic search? SEO? Content creation? Email marketing? Social Media? Do they help with generating leads?

Every company is looking for ways to pump new life into its lead generation tactics. It can be a conference, a boot camp or a networking event. Or you can involve affiliate marketers who blast prospects with emails.

If you think about the new marketing realities of 2015, you will see that if you wanted to succeed building any business, brand or sales you need to reinvent your marketing.

Your marketing should:

  • Attract more quality leads
  • Distinguish you from all others in your industry
  • Get your brand in front of more of the right people
  • Position you as an authority and influencer
  • Shorten the buying cycle
  • Build your company’s reputation

Nothing better than a book can do that. Yes, new era marketing states that having a business card or a folder is not enough to succeed. You need to have a published book, written either by one of your executives or by a ghost author, particularly about your product or service, naming and branding it.

“Publishing a Book is The Absolute Best Marketing and Income Acceleration Tool In This New Economy” – wrote Gerry Robert, an international bestselling author, in his book “Multiply Your Business”.

The published book is one of today’s most effective business strategies in reaching targeted groups of people with information relevant to their needs, interests, and lifestyles.

The book should give answers or solve a problem that your prospects care deeply about. It is impossible to sell prospects a solution to a problem that they fundamentally do not want solved. Note there is a difference between a prospect caring about a problem versus being aware of a problem.

By providing some value, you tell you prospects, that you do not want only to sell, you also want to help. And that creates engagement and serves as a base for customer loyalty.

Why books work as lead generators

Books are unique marketing tools because they don’t seem like marketing tools —  books usually exist to provide expertise or entertainment. However, companies should keep in mind that the best source of knowledge is often an industry expert who can offer profiles of real-life customers and how their problems were solved.

In their content strategy, smart businesses frequently include testimonials from satisfied clients as proof of their ability to serve new ones, so why not control the content and increase its value, by turning these testimonials and case studies into a Book that lets you control the content you share — including the examples you use?

How books benefit companies

Not only can companies dictate the information captured in their books, they can also adjust the tone. People are bombarded with advertising these days, and traditional lead generation sources are providing less ROI — people resist the hard sell when they feel it’s lurking behind every corner. Books provide subtle marketing that allows prospects to find you, rather than the other way around.

Of course, investing the time and money in writing a book isn’t worthwhile if people don’t connect the valuable content with your company’s brand. In order to ensure that potential customers are encouraged to check out your company, you need to maximize the book’s ability to enhance your image.

While other companies are still trying to figure it out, your business can get ahead by providing an informational product that brings leads. Customers will have more faith in your company’s expertise, and your competitors will be busy trying to revive their tired tactics. Who has the lead then?

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>

video-marketing

7 Steps to Make Your Video Marketing Strategy a Success

2016 will be the year of Video Marketing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that customers can enjoy – and marketers can measure.

Getting the attention of prospects is more important than ever in a world where buyers do most of their own research online before ever contacting a sales person. Marketers have to cut through the noise and engage the potential customers with content that entertains, inspires, and educates them about the brand.

Facts tell, but stories sell, as they say. There is no better medium than video for storytelling.

” Show the readers everything, tell them nothing” —Ernest Hemingway

Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn.

Thanks to developments in tech tools, it’s easier than ever to create a video at little to no cost. Businesses can use their own smartphone cameras or sign up for a services that help creating videos. But it’s still important to carefully craft a strategy for your video-marketing activities to maximize your reach. Here are 7 steps to make your Video Marketing efforts a success.

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Stand Out on Social Media With Video Posts

Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience.

Do you have videos on your website? If so, take advantage of the open graph to get social shares of your pages to stand out on Facebook and Twitter.

With sites like Vine and Instagram you can upload short video clips to reach a different audience with video content. Although big brands often create high-production videos for these sites, it’s possible to stand out with creativity and basic equipment such as a smartphone and a phone stand.

Build a YouTube Channel With Curated Videos

If you’re not ready to create your own videos, you can still build a YouTube presence. Instead of uploading your own videos, curate the best YouTube videos created by other users into playlists on your channel.

Build a playlist of YouTube videos that will appeal to your audience. Curated content is hot, and video is no exception. If you create a YouTube channel full of videos by top industry thought leaders, you’ll already have a subscriber base when you start posting your own videos.

Follow Publishing Schedule

Just as you time your tweets and Facebook posts to run consistently, your video marketing plan should have legs, as well. Instead of posting one video about a new product, think of your campaign in terms of a series. What type of story can you tell that will allow you to post it in multiple parts over the course of several weeks?

Once you’ve determined the content of your videos, set up a schedule. Space the videos out evenly, timing them to lead up to a big product launch or event. Continue to strategize new video campaigns that can keep your brand fresh in customers’ minds long after that big date.

Create Tutorials and Tips

One way to connect with customers is by posting tutorials relevant to your line of work. While it may seem as though you will be giving away your secrets, you’ll actually establish yourself as a subject matter expert, leading viewers to want to learn more about your business. A salon could offer styling tips, for instance, and a marketing firm could do a series on building your brand using the latest social media site.

Tutorials also provide built-in series potential. Rarely will you post just one how-to video. Provided your tips are useful, you’ll likely find customers keep coming back to see the next video in the series.

Encourage Customer-Generated Content

An even better way to connect with customers is to put them behind the camera. User-generated content is more likely to generate a response than company-generated content. Instead of spending hours coming up with a script and producing a powerful video, invite your customers to create one of their own. Offer a prize for the best video showcasing customer use of your product and you’ll likely get an overwhelming response.

The best thing about customer-generated content is that it will show other people’s passion for your product. When potential customers see that, they’ll want to know what all the excitement is about and possibly give your product a try.

Add Call to Action

One mistake many marketers make is in creating a great video without attaching a call to action. Customers may enjoy your message, but if they have no idea what to do after watching it, your hard work will have been for nothing.

The call to action can be something simple, like a coupon code for use on your website. For local customers, attach an offer of a discount for any customer who mentions the video in your store. Just a few words at the end of your video could lead to a conversion that otherwise wouldn’t have happened.

Video marketing is a great way for brands to stand out from the many text-based marketing efforts being launched each day. When conducted correctly, a video marketing campaign can help your brand reach new consumers and turn them into loyal customers.

Read also: Calls to Action That Get Leads and Drive Conversions

Use Video Analytics

Although more than 70% of marketers report that video converts better than other content types, fewer than 10% are actually using video analytics to enhance lead qualification and customer insights. As more marketers use video to attract and engage their audiences, they’ll quickly want to start collecting video analytics within their marketing automation and CRM platforms to turn data into results.

That step is critical to maximizing the value of video. It’s what gives marketers the comprehensive insight into how prospects interact with the brand across multiple channels throughout the buying journey, and it also enables them to start reporting on video’s impact on lead generation, pipeline development, and closed revenue.

2016 will be the year when video becomes an integrated part of email marketing, content marketing, social, SEO, and demand-generation programs, helping marketers improve their day-to-day results while increasing brand affinity and enhancing customer relationships.

A great example of Video Marketing are the commercials of Intel. “I’m one of 118 people in history to have reached the top of all seven summits … but I’m the only person to do it blind,” explains Weinhemayer in this moving video campaign from Intel.

As part of Intel’s Look Inside series by Venables Bell & Partners, Intel has proven that you don’t have to push tangibles at people in order to see success from a campaign. In fact, that’s not what people are looking for at all.

By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn’t imagine.

A good lesson for a Video Marketer are You Tube videos of Airbnb and Uber. Although Airbnb and Uber aren’t head-to-head competitors, they are both leaders in “the on-demand or so-called gig economy.” That’s why Airbnb, which lets many people make extra money by renting out a small room, and Uber, which lets many people make extra money by driving their own car, have often been compared to each other. Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Is Video Marketing a solid part of your marketing mix? Share with us in the comments.

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>

Expo-Milano-2015-marketing

Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation.

In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet. In addition to the exhibitor nations, the Expo also involves international organizations, and expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area.

A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 gives everyone the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.

Feeding the Planet, Energy for Life

With Milan selected as the host-city for the Universal Exposition, Italy then chose Feeding the Planet, Energy for Life as its central theme. Expo Milano 2015 talks about the problems of nutrition and the resources of our planet. The idea is to open up a dialogue between international players, and to exchange views on these major challenges which impact everyone.

Expo Milano 2015: A Great Example of Social Media Marketing

The good thing about Expo 2015 is that it is really ‘social.’ The expo has the whole team of social media marketing professionals that update and share any news and information regarding the event on all channels. They manage to perform activities and engage with people in ways that only social media allows. Bridging the gap between human and digital relations among people is the main purpose of social media, isn’t it?

Thanks to social media, this Expo extends far beyond its physical visitors. The social media marketing team reads and responds to every request in real time. To make visitor’s feedback important, every official profile is open to comments from everyone with the aim to promote a constructive dialogue between users and Expo Milano 2015. Exhibiting countries are being encouraged to make full use of social media, with support including an official social media guide.

On Twitter, Facebook, Instagram, Pinterest and Tumblr you can find official content (news, photos, videos, links, etc.) and the materials authorized and created by the fans/followers of Expo Milano 2015. The official hashtag of the expo is #Expo2015. Other popular related hashtags are #expoexperience, #expo2015milano, #expomilano2015 and #FoodConscious.

The official Expo social accounts count millions of followers and its vibrant social media hub is curating all the social posts and conversations happening around the world.

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For service information related to the expo site, its events, purchase of tickets or public transportation in Milan, visitors can rely on the twitter profile @AskExpo, the social info-point of Expo Milano 2015 active every day.

This full and total engagement on Social Media happens for the first time.

Shanghai 2010 was technically the first Expo of the social media age. But five years ago, Instagram, Tumblr, Twitter were just babies and even Facebook was only starting to get its popularity. Milan 2015 is clearly the first fully social and digital Expo.

Heavyweight infrastructure partners ensure exhibitors and – real and virtual – visitors can make full use of the latest technology. Expo Milano 2015 users in a new model for the Universal Exhibition. For this is not only a showcase of the best technologies for a sustainable future, but a global, interactive event. In keeping with the always-on nature of social media around the world, the Milan Expo is also the first to stay open at night.

Milan Expo 2015 is a major communications opportunity for marketers and brands. But with such an overwhelming amount of content already being generated, participants will be looking at how they can stand out – and maintain engagement – during the six months of the Expo.

Read also: Event Marketing: 5 Lessons we can learn from Shell

The Digital Tools for Getting to Know Expo Milano 2015

Expo has a strong digital side. In the drive to broadcast its theme: Feeding the Planet, Energy for Life far and wide, Expo is harnessing some of the most innovative digital tools available.

Advanced technological solutions assist in promoting and spreading Expo Milano 2015’s message, starting with the web platform.

In addition to the official website, ExpoNet magazine provides more in-depth coverage, and the Expo Worldrecipes community invites contributions from food enthusiasts worldwide. Meanwhile, the Exposition’s Virtual Tour platform provides a preview of what to see at the Expo. Bloggers and influencers can ask for information about Expo Milano 2015 accreditation by filling in the dedicated form.

There are also the official apps, created for accessing information from mobile devices. In downtown Milan, computer kiosks around the city help passers-by become familiar with the main ideas of the Universal Exposition.

Thanks to the digital world of Expo Milano 2015, the event is yours to explore in detail in this section, page after page: the Participating Countries, the Clusters, the Thematic Routes, the Projects.

In order to help with the work of journalists and all members of media, Expo Milano 2015 launched a new digital platform to collect downloadable files and assets.

The Media Centre and the participants of Expo Milano 2015 uploads contents so that all users can be informed about upcoming events and initiatives.

The platform contains press releases, official photos, publications, guides and all that can be useful to know about the single appointments and hosted countries.

The platform is accessible here. Once you fill out the fields of the registration form, you will receive a confirmation e-mail.

The conclusion is that Milan Expo 2015 is a great example of Social Media Marketing and how digital communication can be effective in promoting and improving mega events.

Have you visited Expo Milano 2015? What marketing technologies and tools used there you would like to implement in your work? Please share with us in the comments.

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>

New-Facebook-Algorithm

New Facebook Algorithm: You Tell News Feed What You Want To See

Facebook is a powerful marketing tool if you use it right. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow.

“Our goal is to help you connect with the people and things you care about the most”, – announced Mark Zuckerberg on his personal Facebook page last Thursday.

To do this, Facebook uses ranking to order stories based on how interesting they believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on.

Now things are going to change! Ultimately you’re the only one who truly knows what is most meaningful to you. 

Facebook redesigned and expanded News Feed Preferences to give you more control. The two things that marketers should get excited about are “prioritize who to see first” and “discover new pages”. These two features can be powerful tools to embrace, engage and to get your content seen by fans and followers who really care, who really matter, and who are actually capable of making a purchase.

Also read: 15 Free Ways To Market Your Business Online

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Select friends and Pages to see first

To help prioritize stories, and make sure you don’t miss posts from particular friends and Pages, you can now select which friends and Pages you would like to see at the top of your News Feed.

Within News Feed Preferences, tap on a friend’s profile picture to see their posts first. You will then see any new stories they’ve shared since your last visit to Facebook at the top of News Feed, with a star in the top right of their post so you know why they’re at the top. You can scroll down to see the rest of your News Feed normally.

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Find new Pages to connect to

Helping you find new Pages to follow can help you connect with publishers, artists and businesses you might be interested in. Based on the types of Pages you’ve liked in the past, you can discover new Pages in order to get more of the stories you care about.

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Select which friends and Pages to follow or unfollow

With an updated design of the tools Facebook previously launched, you can now see a list of the top people, Pages and groups that you’ve seen in your News Feed over the past week, and choose to unfollow any friend, Page or group if you don’t want to see their updates. You can also see who you’ve unfollowed in the past and choose to re-follow them at any time.

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To get to News Feed Preferences, tap More in the bottom right hand corner of your mobile app. News Feed Preferences are located under Settings. You can come back at any time to update your choices.

Also useful: Animated GIFs on Facebook – New Marketing Opportunities

The new settings for your News Feed are available on iOS and will be rolling out on Android, desktop and in all countries soon.

Are your customers active on Facebook? Is Facebook Marketing a part of your marketing strategy? Share with us in the comments.

P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>