Category Archives: Business

How You Can Get The Most Out of LinkedIn's New Features

LinkedIn is Evolving. How You Can Get The Most Out of LinkedIn’s New Features

Recently LinkedIn got the major redesign. Let’s look into LinkedIn’s New Features. LinkedIn is a professional networking platform that connects the world’s professionals. With more than 450 million members, LinkedIn is the world’s largest professional network on the Internet. The LinkedIn community includes specialists with different levels of experience and career ambitions, from University graduates to executives from every Fortune 500 company. The LinkedIn company was founded in 2003, and has a diversified business model providing Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn claims…

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Digital Marketing

The Top Trends for Digital Marketing in 2017

Welcome to 2017! As it is the beginning of the new year, we would like to share with you the top trends for Digital Marketing in 2017. The previous year, 2016, was a very unusual year. We are not even talking about global news like the US election, the Brexit referendum, climate change, fake news, or the Rio Olympics. Yes, all of these were big stories that caught the attention of digital marketers as well as the rest of the world. But, we are talking…

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SEO Tips for Social Media

7 Amazingly Effective SEO Tips to Push Your Content to the Top

Why SEO? You want to put your business where your audience is, and most likely, your audience like everybody else is on the internet. The majority of online experiences of your customers and prospects begin with web search. And when those customers and prospects make an inquiry related to your services or products, you want to be there, at the top of the list and ready to assist, right? There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.…

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video-marketing-trends-live-streaming

Video Marketing Trends That Give Your Business a Boost

Video marketing trends will definitely give your business a boost when used correctly and with a marketing strategy. Video Marketing is the big thing in business. If you haven’t started to build your video marketing strategy, the chances are you are falling behind your competitors. We, marketers, try to stay on the top of all marketing trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on. Luckily there are innovative software platforms that help B2B marketers effectively…

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Blog Giveaway contest online community advisor oktopost

How To Create A Viral Post That Expands Your Reach Exponentially?

Have you ever tried to create a viral post and failed miserably? Every B2B marketer’s desire is to have their post go viral. The reality is, in B2B marketing,  it’s not that simple. Even if your post is super helpful and well written, it can get lost in the huge amount of content posted daily. Enter the Social Media Management Giveaway to solve your content distribution problem But what if you have access to right tools, partners and other resources?  Are you utilizing them to share your content?…

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marketing brains and social media

How Marketing Brains React To Changes in Social Media

We all love changes. Changes are good! But only when these changes do not interfere with our habits, daily routines, and accustomed schedules. Exceptionally unsettling and worrying could be the changes in the workplace. There is the neuroscience behind our dislike of changes and the way our brains work in the moments of uncertainty. Fast Company has spoke with the leading neuroscientists and researches about what drives our behavior during moments of change and how best to handle it. “The desire for clarity is consistent…

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St-Valentine-Social-Media

New Ways to Fall in Love With Social Media

Whenever we start a new relationship, we don’t initially know what the future looks like, but have intentions for the best. Whether we’re developing a lifelong, loyal advocate or nurturing a potential soul mate, successful relationships are built on the foundations of trust, familiarity and respect. Companies who can master the art of dating Social Media are well positioned to become the industry leaders. While this sounds simple in concept, it is increasingly challenging for organizations and Social Media Managers, because the market is evolving…

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Marketing-Trends-2016

10 Game Changing Marketing Trends 2016

The marketing industry develops very fast. Each year, new software, new hardware, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the companies of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions. For marketers, it’s crucial to spend time reviewing data from 2015 and attending strategic planning meetings…

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grow-email-list

Ten Easy Ways to Manage and Grow Your Email List

Email list building, grow your email list, how to amp up your email list growth –  these challenges are very well known to every modern marketer. Email marketing: it’s the most powerful tool in your communications and customer-conversion toolbox. And although creative and engaging emails may be important once a recipient opens your message, your email program’s key asset is your subscriber list. If you don’t have a framework to collect, manage, and support new opt-ins, you’re only halfway there. Here are 10 proven ways…

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how-to-build-online-community

How to Build the Online Community that Brings Profit

Want to build an online community? When you understand the power of the online community, you’re bound to answer “yes”! Building an online community will help your business reach hundreds or thousands of acting as motivated contributors. So it is not only a source of innovation and inspiration for marketing. Online communities can benefit your company in many ways: Control of your Data and Customer Experience Building niche online communities means that you will be in control of the communication and relationship with your customers. …

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