Category Archives: Business

notify-facebook-app

Notify: Facebook partners with media groups to launch news app

In another step to take over more of online media, Facebook is launching a standalone app in the coming week: Notify. This application allows users to subscribe to media outlets and receive alerts when stories are published. Facebook linked with dozens of media publishers including Mashable, CNN, The Washington Post, CBS and Billboard. Financial Times reports that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Facebook isn’t alone, though. Google is working with more than 30 publishers on an initiative called Accelerated Mobile Pages.…

Read More »

Halloween-social-media

Don’t turn every day of your customers into Halloween! Do your Social Media Marketing!

While the majority of marketers today understand the importance of Social Media marketing, many still struggle with execution. Creating content that engages your customers at the right time with the right information is a challenge. Social Media is proven to be one of the most effective modes of content communication at all stages of the customer journey: awareness, engagement, conversion, retention and advocacy. Brands are doing amazing things with Social Media as part of their marketing strategy. Yet some brands are falling victim to a number of…

Read More »

Tactics-for-Getting-Followers

20 Most Effective Tactics for Getting Followers on Every Social Media Channel

Social Media Marketing is a great way to tell about your brand, products or services. But Social Media works only if you actually have fans or followers. Whenever you want to gain your first 500 followers on social media or grow an account from dozens to hundreds, these 20 proven methods for increasing your followers will help you do that. First, I’d like to walk you through 3 basic elements that must take place in order for those 20 to work: Be consistent. If you…

Read More »

Blab-Live-Stream

Blab Live Stream Hosting Tips – You Are Not Alone

Are you using live-streaming video for business? Video Marketing is a big trend right now. Therefore, a lot of companies are taking advantage of Periscope or Meerkat to promote their products or services and engage with existing or potential customers. But now there is even more engaging platform that lets you build a personal and business presence while creating community! It is called Blab.im. Blab allows you to stream video chats via mobile, tablet or desktop. Each Blab broadcast can have up to 4 people…

Read More »

LinkedIn for B2B marketing

5 Smart Ways to Use LinkedIn for B2B Marketing

Do you know LinkedIn good enough to crack the code for B2B success? Most marketers are familiar with LinkedIn basic features, but not all of them know it well enough to leverage the network for lead generation. Social selling has been around for a while, but in 2016 creating social relationships to drive business is a top priority for anyone in B2B marketing. Want to crack the code for B2B success? Get this latest B2B Marketing Resources Guide to make sure you are using all…

Read More »

Google Integrates Twitter

Google Integrates Twitter Into Its Search Results

Do you want more exposure for your business Twitter account? Are you applying SEO tactics to your Twitter marketing? With certain techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search. Also useful: SEO Checklist: 10 Ways to Boost Your Website Especially after the breaking news of this week. Starting from August 21, 2015 Google integrates Twitter into its search results on desktops. This is bringing Tweets to Google Search on desktops, mobile devices for all English language…

Read More »

book-for-leads-generation

How Writing a Book Will Help You Generate More Leads

What marketing tools is your business using? Paid or organic search? SEO? Content creation? Email marketing? Social Media? Do they help with generating leads? Every company is looking for ways to pump new life into its lead generation tactics. It can be a conference, a boot camp or a networking event. Or you can involve affiliate marketers who blast prospects with emails. If you think about the new marketing realities of 2015, you will see that if you wanted to succeed building any business, brand…

Read More »

video-marketing

7 Steps to Make Your Video Marketing Strategy a Success

2016 will be the year of Video Marketing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that customers can enjoy – and marketers can measure. Getting the attention of prospects is more important than ever in a world where buyers do most of their own research online before ever contacting a sales person. Marketers have to cut through the noise and engage the potential customers with content that entertains, inspires, and educates them…

Read More »

Expo-Milano-2015-marketing

Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation. In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a…

Read More »

New-Facebook-Algorithm

New Facebook Algorithm: You Tell News Feed What You Want To See

Facebook is a powerful marketing tool if you use it right. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow. “Our goal is to help you connect with the people and things you care about the most”, – announced Mark Zuckerberg on his personal Facebook page last…

Read More »