Category Archives: Weekly Alert

ebook vs. bookbook or Real-Time vs. Near-Time Marketing

Lead Scoring vs. Lead Management Social Communications Applications vs. Email A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts… >>> As more processes are automated, the need to support ad hoc decisions becomes critical. Companies will look to social workflow to support these decisions: Right Data, Right People, Right Time – in Context… >>>         Social…

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Back to School Edition – 5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line The Four C’s Of Social Media For The C-Suite   The holiday season is over. We hope you had a good vacation. Now the children go to school and so do we. Please let us know what you’d like to learn in this new school year, and we will provide you with this information. Keep in touch and enjoy this Weekly Alert. All marketers try to personalize their emails. Consider: 82% of shoppers say they would buy more if the…

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How to Achieve Social Media Success in Netherlands

How to Achieve Social Media Success Best Practices for a Content Marketing Strategy    Boris, To help you further grow your impact, influence and income we put together a Weekly Alert with the latest marketing news and insights from the market leaders. Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, the challenge to achieve higher performance goals becomes more difficult… Learn more>>> Content marketing is…

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Your Audience Feasts on Social Integration

The Social Hunger: Your Audience Feasts on Social Integration The Smartest Marketers Have External Writing Teams   We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere… Learn more>>> A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content’s performance and optimizing for success… Read more>>> We hope you find this useful.…

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How to Create Innovative Customer Experiences

How to Create Innovative Customer Experiences The True Importance of Global Brand Management   How to Create Innovative Customer Experiences? Could fashion be the answer? HP and designer Michael Bastian create a smartwatch that looks smart too. You can also learn how to create successful innovations that meet your customers’ needs… Learn more>>> We hope you find this useful. Please let us know what information you are interested in and we will send you that.          Social Marketing News          …

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How To Assert Your Independence From Internet Power

Five Best Practices for Achieving Social Media ROI Five Ways Marketing Automation Can Optimize Your Business   Matt Heinz, President of Heinz Marketing, says: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.”… Learn more>>>   The benefits of marketing automation solutions are now well established and adoption has been growing…

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What The Most Ambitious Marketing People Learn On Vacation

5 Ways to Ensure Your Brand Gets Noticed by the People Who Matter 2014 State of Marketing Data Benchmark Report   The landscape of Marketing Automation Vendors is still evolving, and buyers often have difficulty differentiating one vendor from another. That said, real disparities exist around services and integration capabilities, which means that buyers must look beyond features and functions… Learn more>>>   The use of marketing automation platforms and digital marketing technologies has erupted in the marketplace. As a result database quality now has an unprecedented impact on…

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4 Myths About Apple Design, From An Ex-Apple Designer

 101: Improve Your Marketing Automation & Predict Your NextCustomerCan Pinterest Grow Your Business & Nurture Your Customer Base? Chris, To help you further grow your impact, influence and income we put together a Weekly Alert with the latest marketing news and insight from the market leaders Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn’t an easy undertaking. With so much information being…

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Special Edition: Summer Trends in Lead Generation

Predictive Marketing 101: Improve Your Marketing Automation & Predict Your Next Customer Can Pinterest Grow Your Business & Nurture Your Customer Base? Chris, To help you further grow your impact, influence and income we put together a Weekly Alert with the latest marketing news and insight from the market leaders. Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn’t an easy undertaking. With so much…

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Holographic iPhone Changes Social Media Marketing

Five Best Practices for Achieving Social Media ROI Best Practices For Setting Up a Lead Nurturing Program To help you further grow your impact, influence and income we put together a Weekly Alert with the latest marketing news and insight from the market leaders. Social media has value beyond just marketing; used to the fullest, it connects with every part of your organization’s business…. Learn more>>> A survey indicated that a mere 10 percent of companies are actively using lead-nurture strategies as part of their demand…

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