marketing brains and social media

How Marketing Brains React To Changes in Social Media

We all love changes. Changes are good! But only when these changes do not interfere with our habits, daily routines, and accustomed schedules. Exceptionally unsettling and worrying could be the changes in the workplace.

There is the neuroscience behind our dislike of changes and the way our brains work in the moments of uncertainty.

Fast Company has spoke with the leading neuroscientists and researches about what drives our behavior during moments of change and how best to handle it.

“The desire for clarity is consistent with an underlying drive for simplicity and sense-making,” write Carnegie Mellon researchers Russell Golman and George Loewenstein. “The aversion that people feel towards uncertainty is reflected in neural responses in the anterior cingulate cortex, the insula, and the amygdala. It manifests in physiological responses as well.”

So you can imagine what was going on in the brains of Online Marketers the previous week when all major Social Media channels were introducing changes and updates to the usual way they were working.

Seeking out information in the face of uncertainty is therefore a crucial way in which we can better adjust to change, says Hilary Scarlett, U.K.-based author of the new book Neuroscience for Organizational Change. “It’s these little missing bits of information that are distracting,” she says. “If you give people that information, it settles the brain.”

In this article, I will try to put those little pieces of information together so marketers can observe the whole scope of recent changes in the Social Media and digital marketing and understand how to handle it and even benefit from those changes.

Instagram News Feed Update

Instagram introduced feed algorithm to show best posts first: The new Instagram algorithm shifts the order of photos and videos in your feed, based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.

These change brought a lot of buzz in the online community. Small companies, entrepreneurs, creative people who share their work on Instagram were very upset because they worry that their posts would be pushed down in feed by accounts with thousands followers and hundreds likes. The Instagram feed was full of disappointment posts and images:

Instagram algorythm update

A popular account @justmangobrown even made a film about it.
Don’t change our feeds @instagram ! Even smart CATS can see that a changing our feeds from chronological order is a bad idea!!! Volume UP!
instagram-cat

All this social public fuss resulted in new hashtags that are migrating from post to post.
#dontchangeinstagram #ripinstagram #saveinstagram #noalgorithms #petition #instafeedback #instagramfeedback #oursay #changeorg #beheard #supportsmallbusiness #keepinstagramthisway #iknowwhatilikemost #Instagramupdate

Twitter News Feed Update

Twitter’s new algorithmic timeline was heralded as the end of the service by many, but when it launched, it amounted to nothing more than the natural evolution of the prior ‘while you were away’ feature.

The algorithm now appears to be enabled by default across the social network, with users reporting that the company started turning it on it across the service as early as March 15.

Regardless, Twitter’s new algorithm is here to stay now that it’s enabled by default. If you want to disable it, you can head to your settings easily enough and change it.

Twitter-timeline-personalisation

Google Image Search Gets New Filter Buttons

Google launched filter buttons in various colors in image search, this feature is rolled out in several countries and coming to the others soon.

Google Image Search Update

With the new search options if you go to Google Image Search and search for any query, you see a carousel of colored buttons across the top of the search results page. Clicking on those buttons will filter the images by your selection. The filters can be colors, can be categories and so on.

Pinterest video ads

Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for a long time, with the launch of Cinematic Pins in May of 2015. A small group of users are being given the ability to test video ads already. The company is also testing the video ad product internally.

Sources are saying that the videos autoplay when a user stops scrolling over them. The ideal video length is still being determined.

The video ads will not replace Cinematic Pins and is meant to complement them.

What do you feel about changes in the Social Media and the way they work? Please share with us in the comments.

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You can read the whole article about the interview of Fast Company with Hilary Scarlett here.

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