Whenever we start a new relationship, we don’t initially know what the future looks like, but have intentions for the best. Whether we’re developing a lifelong, loyal advocate or nurturing a potential soul mate, successful relationships are built on the foundations of trust, familiarity and respect.
Companies who can master the art of dating Social Media are well positioned to become the industry leaders.
While this sounds simple in concept, it is increasingly challenging for organizations and Social Media Managers, because the market is evolving so fast.
To help you to catch up with all the new updates in the Online Marketing and Social Media Worlds we have prepared for you this recap of the news.
Account Switching on Instagram
This week Instagram announced account switching. Now you can easily switch between multiple accounts without having to log out and log back in. Whether you’re a small business managing your personal and business account, a brand manager managing multiple brand accounts or an agency partner managing multiple client accounts, you can add up to five accounts with one login.
To get started, go to your profile settings and scroll down to Add Account. On the following screen, type in the username and password of the account you’d like to add. Repeat this step for each additional account you want to add. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.
Facebook Rolls Out Private Message Page Replies
Facebook released an update to Pages/Graph API which will allow a Page to reply to a comment on a post with a private message.
When a Page responds to a comment left on a post with a private message, a direct messaging session will be opened between the Page and the person who commented, and the message will include a link to the comment for reference. Also, the comment shows a note that the Page responded privately, so other Page visitors know that the request was handled. This provides businesses with another way to deliver great customer service on Facebook and the ability to respond to specific or personal questions in a private channel.
Google Decided Not To Provide SEO Certifications To Webmasters Or SEO Companies
Last week there was an interview with Gary Illyes from Google posted on YouTube, and it also discussed the SEO certification. Gary said that Google considered if they should add an SEO certification program and have decided not to do so.
Google does offer certification for AdWords, display ads, AdSense, Analytics, Google Apps, and the list goes on an on. But for SEO, Google will not be offering certification.
It seems the main reason is that Google doesn’t want to accept money from webmasters when it comes to the organic search results. Organic results are not based on paying Google, and if Google accepted money for certification, it would feel wrong, Gary implied. He also said that certification and training doesn’t scale well, and the organic search side of Google is all about scaling things.
So while Google has discussed SEO certification many times, each time they come back to the same outcome — that they will not provide SEO certification.
New Twitter Timeline Feature Gives Users Option to See Best Tweets First
Twitter shared a new timeline feature that helps you catch up on the best Tweets from people you follow.
First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
What do you think about these new updates? Please share with us in the comments.