Animated GIFs on Facebook – New Marketing Opportunities

GIF source: Giphy

There’s an old saying: “A photo is worth a thousand words.” Just imagine how many words is a GIF image worth?!

Finally, Facebook allowed users to add GIFs to News Feed so we can express our feelings through the popular art form of super-short film loops.

GIFs on Facebook – new way to express yourself!

The functionality to post animated GIFs on Facebook is very easy.

How It Works

  1. Copy the link to the GIF you want to share.
  2. Paste it into the status update bar. (Keep in mind that when you paste the link and the GIF populates, you have the option to delete the URL that appears in the status update box to eliminate clutter.)
  3. Post.

It’s that easy!

In terms of choosing a GIF source, Facebook supports many providers –  Giphy, Tumblr, Imgur, Google Image search, etc. As long as you have the direct link to the GIF image file, you’re set.

However, when I tried to do the same thing on my business page it just produced a still image. If I click the image I’m taken out of Facebook to view the animated GIF on the site that hosts it.

That’s bad news for marketing pros, because from a marketing standpoint, GIFs are gold.

Also useful: The Top 10 Social Media Sites For Business

These short video clips would provide marketers with the perfect way to capture the attention of our audience in a noisy news feed.

Not to mention, these short looping videos aim to elicit an emotional reaction from the audience. And the emotional relation is what encourages followers to share; prospect or existing customers to connect.

Adweek reached out to Facebook to find out when the feature might be rolled out to business pages.

A Facebook spokesperson sent Adweek the following statement on animated GIF integration with business pages:

“We built support for animated GIFs to help people express themselves in fun new ways on Facebook. Like many features that we release on Facebook, we want to ensure that this drives a great experience for people first before rolling it out more widely. While Pages cannot currently post GIFs, we are exploring ways to enable this in the future.”

Facebook adds Call Now button to Local Awareness Ads

Another new feature of Facebook: you can add a ‘Call Now’ button to your Local Awareness Ads. This way customers can call you right from your ad in the News Feed.

Adverts can be created directly from your Page, in just a few minutes. And by adding a “Call Now” button, customers can call you directly from your advert on the Timeline. To create an ad for people near your business, create a Facebook Page and add your street address.

Facebook Call Button

Facebook offers two Call to-Action buttons that allow your business to connect with a local audience and drive offline sales:

Call Now. When a person clicks on the “Call Now” button in your advert, their phone will automatically dial your business.

Get Directions. When a person clicks on the “Get Directions” button, they will be guided directly to your location directly from their phone.

Facebook Call Button

Are you using Facebook for your marketing? What tools do you find the most useful? Please share with us in the comments.

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