On April 21, 2015 Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
In the marketing world, it is called mobilegeddon, mobilepocalyse, or mopocalypse.
Google wants to make sure it can retain its position as a useful service in the age of mobile. That is why Google decided to force website owners to make their sites work better on mobile devices. So Google mobile-friendly update is not just about making web searchers happier.
The advantages to making a site mobile-friendly for business owners are as following: sites that are mobile-optimized, search sends a number of visitors to smartphone sites and contributes to a significant portion of a website’s revenue. In addition, organic search produces around 25 percent of all revenue on smartphone-optimized websites.
One of the best ways to make sure this Google mobile-friendly update doesn’t put a negative impact on your business is to test that Google considers your web page to be mobile-friendly by using this Mobile-Friendly Test tool.
This update applies to individual pages, not entire websites. It’s a page-level change. For example, if five of your site’s pages are mobile-friendly, but the rest of your pages aren’t – only the five mobile-friendly pages can be positively impacted. So do not forget to test all your website pages and not only the Home page.
If you pass the test you’ll be shown a snippet of how Googlebot see your page as well as some additional resources on creating mobile-friendly web pages. If your website fails the test, Google will provide reasoning for the failure as well as recommended steps for making the website mobile-friendly.
Another ways to check if a website is mobile-friendly is by simply typing a query in your smartphone on Google. If the website is mobile-friendly it will be indicated just prior to the web page meta description.
More about the ways to improve the mobile-friendliness of your pages, is here.
Searchmetrics – the platform for search experience optimization – determined the winners and losers of the Google Mobile-Friendly Update in a first quick analysis: Google Mobile-Friendly Update/ Mobilegeddon: Winners and Losers. You can check it out online or download as a PDF.
After you control if your pages are already considered mobile friendly by Google – you should check the status of your entire site through the Mobile Usability report in Webmaster Tools that identifies those pages on your site suffering from severe usability problems for mobile visitors.
Having made the changes, instruct Google’s spiders to crawl your site sooner than they might have otherwise done by using Google’s Fetch as Google function.
Yuo may also like: SEO Checklist: 10 Ways to Boost Your Website
Although Google announced this upcoming change two months in advance, a number big and popular brands are still scrabbling to minimize the impact of Google’s mobile algorithm update. This gives small business an advantage. If they do not panic and adjust their websites in accordance with the new requirements – they might go higher in Google ranking than their “big” competitors.
Usually it is easier for small business to adjust because they do not have such a complicated infrastructure, with guidelines and processes as big companies.
Unlike Google’s previous Penguin and Panda updates though, Mobile-Friendly Update algorithm change is focused not on penalizing bad practice but on improving the web experience. So should be embraced by businesses.
How are you looking at Google Mobile-Friendly Update? Is it a disaster for your business or an opportunity? Have you realized some effects on your traffic? Please share with us in the comments!
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