Do you want more exposure for your business Twitter account?
Are you applying SEO tactics to your Twitter marketing? With certain techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.
Also useful: SEO Checklist: 10 Ways to Boost Your Website
Especially after the breaking news of this week. Starting from August 21, 2015 Google integrates Twitter into its search results on desktops. This is bringing Tweets to Google Search on desktops, mobile devices for all English language users. So now when you’re searching on the computer desktop, Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.
Now tweets reach Google search results. This gives businesses and marketers another way in.
Feature is now available for all English language users globally. Tweets from companies with active Twitter accounts are showing up in a carousel unit.
Take these 5 steps to improve the visibility of your Twitter account for Google.
1. Optimize your bio, photo and link for SEO
Your profile photo, bio and link are the places to make changes and updates to promote campaigns or events. Twitter indexes your bio regularly, so any changes affect your relevancy score in search. You can use up to 160 characters in your bio section, so make the most of them.
The bio’s main purpose is to explain to potential followers what you usually tweet about and why they should follow you. Update your bio regularly to match the type of content you’re currently tweeting about.
Your profile photo / avatar is the first picture your need to upload to set your account up for success!
Here are 3 tips for a successful Profile Photo:
- Make sure it is good quality and high resolution. Your photo should be 200 x 200 pixels for optimal loading speed.
- Use a logo if you are a brand
- Use a professional Header photo. Chose an image that represents your brand
Your link is the biggest call to action for your Twitter account. You can shorten your URL to make it more trackable and user-friendly.
You can use one of these free shortening services:
2. Provide a link to your Twitter account on your website.
That mutual link does not only get you more traffic and followers, it also gives your account more authority. The more places that link to your Twitter account, the more credible a source it will appear to search engines like Google.
3. Submit your Twitter profile to popular Twitter directories
Add your Twitter account link to your blog and all of your Social Media Pages: Facebook, LinkedIn, YouTube and email newsletters.
4. Insert Google’s markup code to your website
Google offers an opportunity to embed code in your website to specify your preferred social accounts to include in search results. Take a look how Google’s social profiles are displayed in these search results.
In addition to your Twitter profile, you should add other social profiles: Google+, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Myspace, and Tumblr. To do so, take a code from the Google Developers site and drop it onto your website.
Also read: The Top 10 Social Media Sites For Business
5. Use keywords in all your Tweets
Put yourself in the shoes of people searching and think about why they search. What keywords they might use? What will help them to find your brand? Use those keywords and hashtags in your tweets and experiment to understand what works best for you.
— Social Network Bible (@SocialNetBible) September 14, 2015
Take into consideration another important update from Twitter. Twitter has dropped its 140-character limit in direct messages, enabling you to type up to 10,000 characters. If is very helpful to Sales when they are trying to make someone a special offer, or when Customer Service is using DMs for extended customer support. Now all these departments don’t have to send multiple messages and can just put all text in one.
Marketers can use it to take delicate discussions off the public forum, or surprise a loyal follower or a fan with a discount coupon or a gift.
What is your opinion about Google expanding Twitter into search results? Is your Twitter account optimized for SEO? Do you have any other tips for improving Twitter results? Please share with us in the comments below.
P.S. Do you find this information valuable? >> Click Here To Get The Latest B2B Marketing Resources & Guides From World’s Premier Brands – Our Knowledge Partners…it’s 100% FREE! >>