When it comes to social media site for business it is important that you select the best sites for your content marketing efforts.
Avoid wasting time on the social media! Choose the platforms that align with your audience to become a social media success story.
Each social media channel has developed a unique identity due to the demographics of the people who participate in the network. Some platforms are preferred by teenagers who log in from their mobile phones, some platforms are popular among young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
Instead of blindly following the in-crowd to the social site, start with analyzing: “Where’s the hangout filled with people that might be interested in my product or my brand?” Get a good idea who potential or existing customers are and the type of content they’ll be interested in. Then, to narrow the social media playing field, you’ll need to decide in which networks they are most likely to gather.
That means smart modern marketers have to know and use a variety of social platforms to stay relevant and close to potential and existing customers.
Below, you’ll find what we, here at B2B Pioneers, consider to be the 10 most important and effective social media sites for business.
1. Facebook. Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organizations by becoming fans. Facebook still skews young, but the older demographic is growing quickly, and higher-income households are also getting on board. In addition, a huge share of Facebook’s audience is international.
2. Twitter. Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with your favorite celebrity or influencer. Twitter’s interface is easy to learn and use, and setting up a new profile only takes minutes. Twitter has a surprisingly young user population for a large social network, and in terms of household income, Twitter is fairly equally represented across income brackets.
3. LinkedIn. One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. It’s great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn. LinkedIn is international and skews toward male users.
4. YouTube. As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.
5. Google+. Social media’s big up-and-comer has really arrived over the past few years. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has a little something for everyone. You can add new content, highlight topics with hashtags, and even separate contacts into circles. And, a G+ profile only takes a few minutes to get set up. Google+ is the most male-oriented of the major social networks.
6. Pinterest. Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets you share pictures, creative thoughts, or (especially) before-and-after pictures of projects that others can pin, save, or duplicate. Pinterest is dominated by tablet users, and skews heavily toward women.
7. Instagram. If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. Not only will allow you to share via Twitter, Facebook, and the Instagram website, you can choose from a variety of photo filters and invite friends to comment on your photos or ideas. Instagram’s user base is heavily dominated by women, something that has more often been associated with Pinterest.
8. Vine. This site offers users the chance to share and view brief video clips. While that theoretically offers a virtually endless range of uses, most of Vine’s content is entertainment-focused, with a heavy preference towards “viral” and “meme” clips that are easy to share.
9. Tumblr. This platform is different form many others in that it essentially hosts microblogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content. Tumblr is strong with teens and young adults interested in self-expression, but it’s not especially popular with those in higher income brackets.
10. Snapchat. This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.
We asked marketers to select the single most important social media channel for their business. Because only one choice was allowed, the findings are revealing. More than half of marketers (54%) chose Facebook as their most important platform, followed by LinkedIn (17%), Twitter (12%) and then blogging (8%). This chart clearly reveals Facebook is the powerhouse platform for marketers. However, it is interesting to note the importance of blogging. You can see the results of our survey in this chart.
What Social Media Sites for business are the most effective for your business? Please share with us in the comments below.
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