Social Media Marketing is a great way to tell about your brand, products or services. But Social Media works only if you actually have fans or followers.
Whenever you want to gain your first 500 followers on social media or grow an account from dozens to hundreds, these 20 proven methods for increasing your followers will help you do that.
First, I’d like to walk you through 3 basic elements that must take place in order for those 20 to work:
Be consistent. If you use any of these strategies for three weeks, and then give up and move onto something else, they won’t work. These need to be practiced consistently over the long haul to be effective. If you have limited time and resources to commit to social media, I’d recommend choosing only one Social Media Network, but perform a thorough work on it.
Know your target audience. You must know what your followers really want. What you think they want and what they actually want may very well be two different things. Take a look at your analytics to see which types of posts and content have been most popular; this is what they want to see more of.
Remain human. Please like following people. Do not only post to promote yourself. Make sure you share the valuable information that your fans can benefit from. Don’t think of your followers just as of data points.
— Social Network Bible (@SocialNetBible) October 18, 2015
Stay loyal to your fans. While some of the tips may seem more like social media best practices, keep in mind that growing on social media is as much about keeping your current followers as it is about gaining new ones. So always give a significant amount of attention to your existing funs and followers.
Wondering what social media channels will work best for your company? Read this article, The Top 10 Social Media Sites For Business.
Here are 20 Most Effective Tactics for Getting Followers on Every Social Media Channel (specifically Twitter, Instagram, Facebook, Pinterest, Google Plus, and LinkedIn.)
- Add social share buttons on each blog post, not just in your sidebar. For example, you can use this plugin for WordPress.
- Actively find and follow others. Don’t just count on others to find you; go out and actively find others in your niche whom you can follow and engage with.
- Be responsive. Posting valuable content is just one piece of the puzzle. Respond to questions, comments, and complaints in a timely and professional manner.
- Link to your social media accounts on Contact and About Us pages on your website. These visitors are already interested in you; give them another way to connect. Do so also in your email signature, newsletter, etc
- Promote your social accounts in-store. Offer your in-store guests an incentive to like or follow you on social media.
- Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build connections, you can ask them to share your content with their followers.
- Use relevant hashtags: Use a tool like Hashtagify.me to find relevant and trending hashtags. Use these in your posts to attract new followers who are searching for those hashtags.
- Every once in a while encourage your email subscribers to follow you on social media. Periodically Cross-promote your other social media accounts to your fans and followers on different channels.
- Make sure your social media usernames are consistent. Avoid abbreviations whenever possible. If you want people to actually find you when they search for you by name, make sure your account handles and usernames match your business name.
- Hold contests and giveaways. Make liking your Page or following your Twitter account a requirement for entry.
- Offer incentives for people to follow or like you: Offer your social media followers exclusive discounts, freebies, or coupon codes.
- Getting new fans often comes down to how often your content gets shared. A tool like Fanpage Karma can help you identify the most popular posts in your niche.
- Reshare other people’s content: Share posts, images, and tweets from other businesses, and they’ll be more likely to share yours.
- Become a valued member in an industry LinkedIn group: As you provide valuable insights, group members will be more likely to want to hear more from you on social media. For more on this, see this article 5 Smart Ways to Use LinkedIn for B2B Marketing.
- Post regular. Optimal posting frequency will differ between networks and audiences. Test out different posting frequencies and timing. For more on this, see The Best Time To Post on Your Social Media Channels.
- Post only your best photos and images. Focus on quality over quantity. It is better to have 7 posts per week with bright, clear and attractive images than 20 posts per week with unprofessional photos, that are dark or blurred.
- Guest blog on popular niche sites. Regularly contribute guest posts to popular niche sites and link to your social media accounts in your bio.
- Try Facebook’s promoted posts: Extend your reach by promoting posts that have a history of getting engagement.
- Be a source of trending content and breaking news: Set up Facebook Interest lists and follow leading industry sources on Twitter, and then share breaking news with your followers.
Follower count is one of those metrics that has tons of meaning—both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers stay on this task, using the tactics describes above, and the benefits from Social Media will come soon.
What about you? Have you got a strategy in place to build your social channels fans and followers? What special tactics for getting followers have you used? Has it increased your traffic and sales? We look forward to hearing your stories and insights in the comments below.
Illustration by John Holcroft
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