Tag Archives: Event Marketing

Expo-Milano-2015-marketing

Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation. In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a…

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Event Marketing

Event Marketing: 5 lessons we can learn from Shell

In today’s buyer-empowered world, companies need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective customers. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible. Top leading companies spend a great amount of time and money to execute Event Marketing in addition to traditional marketing tactics. People have an easier time remembering experiences that engage all of their senses, so by engaging customers in a physical presence at…

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