Tag Archives: Event

Event Marketing

Event Marketing: 5 lessons we can learn from Shell

In today’s buyer-empowered world, companies need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective customers. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible. Top leading companies spend a great amount of time and money to execute Event Marketing in addition to traditional marketing tactics. People have an easier time remembering experiences that engage all of their senses, so by engaging customers in a physical presence at…

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