Tag Archives: Facebook


Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation. In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a…

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New Facebook Algorithm: You Tell News Feed What You Want To See

Facebook is a powerful marketing tool if you use it right. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow. “Our goal is to help you connect with the people and things you care about the most”, – announced Mark Zuckerberg on his personal Facebook page last…

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Animated GIFs on Facebook – New Marketing Opportunities

GIF source: Giphy There’s an old saying: “A photo is worth a thousand words.” Just imagine how many words is a GIF image worth?! Finally, Facebook allowed users to add GIFs to News Feed so we can express our feelings through the popular art form of super-short film loops. GIFs on Facebook – new way to express yourself! The functionality to post animated GIFs on Facebook is very easy. How It Works Copy the link to the GIF you want to share. Paste it into the status update…

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The Road to Successful Hashtag Use on All Social Media Networks

A hashtag is a label for content on Social Media Networks. It helps others who are interested in a certain topic, quickly find content on that same topic. Hashtags are actively used on Twitter, Instagram, Facebook, Pinterest, Vine and Google+. There are other networks that support hashtags: YouTube, Tumblr, Flickr, Kickstarter. Anyone sharing content on a relevant topic can add the hashtag label to his or her message.  Others searching for that topic, can search for that label to find other messages on that same…

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The Top 10 Social Media Sites For Business

When it comes to social media site for business it is important that you select the best sites for your content marketing efforts. Avoid wasting time on the social media! Choose the platforms that align with your audience to become a social media success story. Each social media channel has developed a unique identity due to the demographics of the people who participate in the network. Some platforms are preferred by teenagers who log in from their mobile phones, some platforms are popular among young…

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New in Social Media: Carousel Ads & Tailored Trends

Social Media features develop with the speed of light. To help you keep up to date with social media trends and new functions, B2B Pioneers selected the most helpful features for you to explore and apply in your business. Update as of Nov 01, 2015. Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. By optimizing for reach & frequency, advertisers can manage the number of people they…

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Exploring Social Networking Websites Part 1

The most common social networking websites are changing over the years and you can expect they’ll continue to change. We guide you through the world of the social networking websites and show you the most popular ones. Here are the Top Social Networking Websites in the General Interest category: Facebook is designed as a social networking site for Harvard students. After spreading from Harvard through the university ranks and down into high school, Facebook was opened to the public in 2006 and it is the…

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