Tag Archives: Instagram


Video Marketing Trends That Give Your Business a Boost

Video marketing trends will definitely give your business a boost when used correctly and with a marketing strategy. Video Marketing is the big thing in business. If you haven’t started to build your video marketing strategy, the chances are you are falling behind your competitors. We, marketers, try to stay on the top of all marketing trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on. Luckily there are innovative software platforms that help B2B marketers effectively…

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marketing brains and social media

How Marketing Brains React To Changes in Social Media

We all love changes. Changes are good! But only when these changes do not interfere with our habits, daily routines, and accustomed schedules. Exceptionally unsettling and worrying could be the changes in the workplace. There is the neuroscience behind our dislike of changes and the way our brains work in the moments of uncertainty. Fast Company has spoke with the leading neuroscientists and researches about what drives our behavior during moments of change and how best to handle it. “The desire for clarity is consistent…

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New Ways to Fall in Love With Social Media

Whenever we start a new relationship, we don’t initially know what the future looks like, but have intentions for the best. Whether we’re developing a lifelong, loyal advocate or nurturing a potential soul mate, successful relationships are built on the foundations of trust, familiarity and respect. Companies who can master the art of dating Social Media are well positioned to become the industry leaders. While this sounds simple in concept, it is increasingly challenging for organizations and Social Media Managers, because the market is evolving…

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10 Game Changing Marketing Trends 2016

The marketing industry develops very fast. Each year, new software, new hardware, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the companies of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions. For marketers, it’s crucial to spend time reviewing data from 2015 and attending strategic planning meetings…

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20 Most Effective Tactics for Getting Followers on Every Social Media Channel

Social Media Marketing is a great way to tell about your brand, products or services. But Social Media works only if you actually have fans or followers. Whenever you want to gain your first 500 followers on social media or grow an account from dozens to hundreds, these 20 proven methods for increasing your followers will help you do that. First, I’d like to walk you through 3 basic elements that must take place in order for those 20 to work: Be consistent. If you…

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Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation. In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a…

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The Road to Successful Hashtag Use on All Social Media Networks

A hashtag is a label for content on Social Media Networks. It helps others who are interested in a certain topic, quickly find content on that same topic. Hashtags are actively used on Twitter, Instagram, Facebook, Pinterest, Vine and Google+. There are other networks that support hashtags: YouTube, Tumblr, Flickr, Kickstarter. Anyone sharing content on a relevant topic can add the hashtag label to his or her message.  Others searching for that topic, can search for that label to find other messages on that same…

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The Top 10 Social Media Sites For Business

When it comes to social media site for business it is important that you select the best sites for your content marketing efforts. Avoid wasting time on the social media! Choose the platforms that align with your audience to become a social media success story. Each social media channel has developed a unique identity due to the demographics of the people who participate in the network. Some platforms are preferred by teenagers who log in from their mobile phones, some platforms are popular among young…

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New in Social Media: Carousel Ads & Tailored Trends

Social Media features develop with the speed of light. To help you keep up to date with social media trends and new functions, B2B Pioneers selected the most helpful features for you to explore and apply in your business. Update as of Nov 01, 2015. Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. By optimizing for reach & frequency, advertisers can manage the number of people they…

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How to Create a Pinterest Board And Grow Your Following

Social media conversations are shifting from text to pictures, making images the new language of engagement. Customers are talking about the products they want and the products they buy. Every phone has a camera, and snapping a quick shot of something you like is easier and faster than writing about it. This transition is taking place for one simple reason: images drive an emotional reaction with an immediacy that no other medium offers. As the saying goes: “A picture is worth a thousand words”. This…

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