Tag Archives: Online Marketing

How You Can Get The Most Out of LinkedIn's New Features

LinkedIn is Evolving. How You Can Get The Most Out of LinkedIn’s New Features

Recently LinkedIn got the major redesign. Let’s look into LinkedIn’s New Features. LinkedIn is a professional networking platform that connects the world’s professionals. With more than 450 million members, LinkedIn is the world’s largest professional network on the Internet. The LinkedIn community includes specialists with different levels of experience and career ambitions, from University graduates to executives from every Fortune 500 company. The LinkedIn company was founded in 2003, and has a diversified business model providing Talent Solutions, Marketing Solutions, and Premium Subscriptions products. LinkedIn claims…

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Blog Giveaway contest online community advisor oktopost

How To Create A Viral Post That Expands Your Reach Exponentially?

Have you ever tried to create a viral post and failed miserably? Every B2B marketer’s desire is to have their post go viral. The reality is, in B2B marketing,  it’s not that simple. Even if your post is super helpful and well written, it can get lost in the huge amount of content posted daily. Enter the Social Media Management Giveaway to solve your content distribution problem But what if you have access to right tools, partners and other resources?  Are you utilizing them to share your content?…

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marketing brains and social media

How Marketing Brains React To Changes in Social Media

We all love changes. Changes are good! But only when these changes do not interfere with our habits, daily routines, and accustomed schedules. Exceptionally unsettling and worrying could be the changes in the workplace. There is the neuroscience behind our dislike of changes and the way our brains work in the moments of uncertainty. Fast Company has spoke with the leading neuroscientists and researches about what drives our behavior during moments of change and how best to handle it. “The desire for clarity is consistent…

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Marketing-Trends-2016

10 Game Changing Marketing Trends 2016

The marketing industry develops very fast. Each year, new software, new hardware, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the companies of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions. For marketers, it’s crucial to spend time reviewing data from 2015 and attending strategic planning meetings…

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notify-facebook-app

Notify: Facebook partners with media groups to launch news app

In another step to take over more of online media, Facebook is launching a standalone app in the coming week: Notify. This application allows users to subscribe to media outlets and receive alerts when stories are published. Facebook linked with dozens of media publishers including Mashable, CNN, The Washington Post, CBS and Billboard. Financial Times reports that the app is moving forward after positive feedback from publishers about Facebook’s Instant Articles product. Facebook isn’t alone, though. Google is working with more than 30 publishers on an initiative called Accelerated Mobile Pages.…

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Halloween-social-media

Don’t turn every day of your customers into Halloween! Do your Social Media Marketing!

While the majority of marketers today understand the importance of Social Media marketing, many still struggle with execution. Creating content that engages your customers at the right time with the right information is a challenge. Social Media is proven to be one of the most effective modes of content communication at all stages of the customer journey: awareness, engagement, conversion, retention and advocacy. Brands are doing amazing things with Social Media as part of their marketing strategy. Yet some brands are falling victim to a number of…

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Google Integrates Twitter

Google Integrates Twitter Into Its Search Results

Do you want more exposure for your business Twitter account? Are you applying SEO tactics to your Twitter marketing? With certain techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search. Also useful: SEO Checklist: 10 Ways to Boost Your Website Especially after the breaking news of this week. Starting from August 21, 2015 Google integrates Twitter into its search results on desktops. This is bringing Tweets to Google Search on desktops, mobile devices for all English language…

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book-for-leads-generation

How Writing a Book Will Help You Generate More Leads

What marketing tools is your business using? Paid or organic search? SEO? Content creation? Email marketing? Social Media? Do they help with generating leads? Every company is looking for ways to pump new life into its lead generation tactics. It can be a conference, a boot camp or a networking event. Or you can involve affiliate marketers who blast prospects with emails. If you think about the new marketing realities of 2015, you will see that if you wanted to succeed building any business, brand…

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video-marketing

7 Steps to Make Your Video Marketing Strategy a Success

2016 will be the year of Video Marketing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that customers can enjoy – and marketers can measure. Getting the attention of prospects is more important than ever in a world where buyers do most of their own research online before ever contacting a sales person. Marketers have to cut through the noise and engage the potential customers with content that entertains, inspires, and educates them…

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New-Facebook-Algorithm

New Facebook Algorithm: You Tell News Feed What You Want To See

Facebook is a powerful marketing tool if you use it right. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow. “Our goal is to help you connect with the people and things you care about the most”, – announced Mark Zuckerberg on his personal Facebook page last…

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