Tag Archives: Social Media Marketing

Digital Marketing

The Top Trends for Digital Marketing in 2017

Welcome to 2017! As it is the beginning of the new year, we would like to share with you the top trends for Digital Marketing in 2017. The previous year, 2016, was a very unusual year. We are not even talking about global news like the US election, the Brexit referendum, climate change, fake news, or the Rio Olympics. Yes, all of these were big stories that caught the attention of digital marketers as well as the rest of the world. But, we are talking…

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SEO Tips for Social Media

7 Amazingly Effective SEO Tips to Push Your Content to the Top

Why SEO? You want to put your business where your audience is, and most likely, your audience like everybody else is on the internet. The majority of online experiences of your customers and prospects begin with web search. And when those customers and prospects make an inquiry related to your services or products, you want to be there, at the top of the list and ready to assist, right? There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.…

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Blog Giveaway contest online community advisor oktopost

How To Create A Viral Post That Expands Your Reach Exponentially?

Have you ever tried to create a viral post and failed miserably? Every B2B marketer’s desire is to have their post go viral. The reality is, in B2B marketing,  it’s not that simple. Even if your post is super helpful and well written, it can get lost in the huge amount of content posted daily. Enter the Social Media Management Giveaway to solve your content distribution problem But what if you have access to right tools, partners and other resources?  Are you utilizing them to share your content?…

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marketing brains and social media

How Marketing Brains React To Changes in Social Media

We all love changes. Changes are good! But only when these changes do not interfere with our habits, daily routines, and accustomed schedules. Exceptionally unsettling and worrying could be the changes in the workplace. There is the neuroscience behind our dislike of changes and the way our brains work in the moments of uncertainty. Fast Company has spoke with the leading neuroscientists and researches about what drives our behavior during moments of change and how best to handle it. “The desire for clarity is consistent…

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St-Valentine-Social-Media

New Ways to Fall in Love With Social Media

Whenever we start a new relationship, we don’t initially know what the future looks like, but have intentions for the best. Whether we’re developing a lifelong, loyal advocate or nurturing a potential soul mate, successful relationships are built on the foundations of trust, familiarity and respect. Companies who can master the art of dating Social Media are well positioned to become the industry leaders. While this sounds simple in concept, it is increasingly challenging for organizations and Social Media Managers, because the market is evolving…

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Marketing-Trends-2016

10 Game Changing Marketing Trends 2016

The marketing industry develops very fast. Each year, new software, new hardware, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the companies of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions. For marketers, it’s crucial to spend time reviewing data from 2015 and attending strategic planning meetings…

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Google Integrates Twitter

Google Integrates Twitter Into Its Search Results

Do you want more exposure for your business Twitter account? Are you applying SEO tactics to your Twitter marketing? With certain techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search. Also useful: SEO Checklist: 10 Ways to Boost Your Website Especially after the breaking news of this week. Starting from August 21, 2015 Google integrates Twitter into its search results on desktops. This is bringing Tweets to Google Search on desktops, mobile devices for all English language…

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Expo-Milano-2015-marketing

Expo Milano 2015: A Great Example of Social Media Marketing

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, hosts from May 1 to October 31, 2015. The Expo in Milan is part of a series of world fairs that date back to 1851. The event takes place every five years and is meant to be an opportunity to showcase local culture and architectural innovation. In 2015, over this six-month period, Milan becomes a global showcase. More than 140 participating countries show the best of their technology that offers a concrete answer to a…

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New-Facebook-Algorithm

New Facebook Algorithm: You Tell News Feed What You Want To See

Facebook is a powerful marketing tool if you use it right. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow. “Our goal is to help you connect with the people and things you care about the most”, – announced Mark Zuckerberg on his personal Facebook page last…

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Animated GIFs on Facebook – New Marketing Opportunities

GIF source: Giphy There’s an old saying: “A photo is worth a thousand words.” Just imagine how many words is a GIF image worth?! Finally, Facebook allowed users to add GIFs to News Feed so we can express our feelings through the popular art form of super-short film loops. GIFs on Facebook – new way to express yourself! The functionality to post animated GIFs on Facebook is very easy. How It Works Copy the link to the GIF you want to share. Paste it into the status update…

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